The Transforming Change, transforming identity.
From the very first concept we wanted to create a logo marque that literally transformed. Using the T and C from their name, we created a constantly evolving cube block, making up the initials T and C as it evolves. This block is based on a puzzle that is used to kick off the change process with executives and team members.
A new softer colour palette.
Working from the previous colour palette of darker tones, we completely refreshed the look of the logo with a modern, fresh colour scheme.
We created a number of options to present to Transforming Change for selection.
The new brand guidelines.
we created a new comprehensive set of brand guidelines for designers to follow.
some example pages: