Developing a brand new style.
Working together, with The Data Lab team, we completely redesigned all of their current collateral. From stationery to brochures, exhibition stands to conference graphics, we introduced a bold new style that moves The Data Lab forward in line with their core strategy.
Identifying the three Pillars.
We designed unique, individual icons to support each of the three Data Lab pillars.
Rediscovering the Os and 1s
We wanted to create a fresh new look for The Data Lab, to move them away from the Dark black backgrounds of the past, and move them in to a bright new future.
Simple identity guidelines.
a selection of key pages.