Introducing the new IBioIC identity.
From the icon to the typeface, colour palette to mono version, we completely redesigned the original logo, yet still maintained the established look.
Redrawing the current marque.
Working with such an established marque, the decision was taken to retain the hexagon icon.
We still seen this as an opportunity to redraw the marque, form it's original shape, ensuring it was absolutely geometrical, with a more slender form.