We designed and developed the new brand style for DataFest.
DataFest is a festival of data innovation run by The Data Lab, with events hosted across Scotland. We worked with The Data Lab to develop a fresh new approach to incorporate the theme of #BeyondData for the 2020 DataFest Conference.
Working with an established Brand.
With DataFest already well known across the globe, after previously successful conferences, we worked with the marketing team to turn the #BeyondData vision in to a reality.
DataFest Conference 2020
Design of the DataFest20 Conference & Exhibition collateral.
We created everything, from dressing the venues, to the conference presentations, right down to the giveaway stickers.
A helping hand to guide the brand
Due to the large amount of different stakeholders involved in DataFest, we created simple set of brand guidelines, that anyone could follow, to ensure consistency throughout all the branded collateral, whether it was one of the main events, or an individual company running a smaller fringe event.
Last but not least datafest.global
After developing the new offline style, we applied it online, designing the new DataFest19 global website from the ground up.
