Creating the brand identity.
the chosen marque
The Identity and website are looking ace, thanks for all your hard work! We showed it to the team this morning, and there was a wee round of applause. Everyone's really excited about it. It's always reassuring to see a website that makes us look Awesome!
Toby Truman, Director, Cloud Break Pictures
Behind the Iconography.
The icon was originally designed using geometric lines to create the initials “C” and “B” for Cloud Break. A final curve completing the circle was then added to create the sun shape breaking through the cloud. Finally the marque was cropped to create the distinctive Cloud Break icon.
A splash of colour.
A simple, sophisticated, pastel colour palette was chosen, representative of the glow from a warm evening sun, and the deep mysterious grays of the sunlight splitting the clouds.
The film posters.
A Namibian pastor faces a deadly mix of ancient culture, fear, and superstition as he embarks on a mission to prevent innocent people from being drugged, chained and murdered in a campaign for the freedom of the mentally ill.
As the sun sets on the Scottish coast, a father and daughter flee to a remote highland bothy. Before they can meet their contact, something sinister draws them out into the darkness.
A light hearted glimpse at the lives of a small selection of Scotland’s greatest humans, easily digestible for the attention span lacking audience of today.
Barry is retired. He’s also an explorer. In 2019 he will attempt an unassisted solo crossing of the South Pole, a world first, as the last person to attempt the route died trying. But what’s the point? Who cares about explorers these days anyway? Baz of the Antarctic is a touching look at what it means to feel alive in a world that is moving past you.