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Choose a Challenge

 

Choose a Challenge are adventure travel specialists who run student-led challenges overseas, all in the name of good causes. We gave them a brand identity to live up to their name.

 
 
CHOOSE A CHALLENGE_V3

Creating the Iconic marque.

We wanted to create a marque that could be drawn by something as simple as your finger. We created a "C" within a "C" and topped it off with an "A" creating a marque using the initials of Choose a Challenge. Not only is it the initials, it also creates a path up and down a mountain, reflective of the challenges you will face by traveling with the Choose a Challenge Company.

 

 

Typography.

 
CHOOSE A CHALLENGE_V3

 

Crafting the marque typography.

 
 

 

The final marque.

CHOOSE A CHALLENGE_V3
 

 

Alternative marques.

 

 

Colour options.

 
 

 

Applications.

 
 

Photography style.

 
 

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